Magic began its journey in 1990 with the simple idea of leveraging digital technology to bring learning to life. In 1990, digital meant K–12 textbooks and content on a videocassette tape and delivering content on a CD-ROM. Over the years, Magic has reimagined content to utilize different digital technologies and create an immersive learning experience that makes learning accessible and affordable to everyone. Magic has served over 60 global education publishing and edtech companies and has a long-standing relationship with leading publishers like Pearson, HMH, and McGraw-Hill Education.

Magic blends technology and content to deliver dynamic, leading-edge digital learning products. MagicBoxTM is an industry-leading, cloud-based digital learning platform that is used by over 1.8 million students globally. Magic is known in the industry as a go-to company for the accessibility and mobility needs of those in the education business. Magic’s platform and content teams partner with clients to build the latest industry solutions for digital assessments and successful learning outcomes. 

Digital integration is on the rise in every segment of education Magic sees itself as a leader in providing technology, content services, and digital platforms that make learning accessible, affordable, and measurable.